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Learn how to make the right decisions for your company's web marketing strategy
The technique of piling content “above the fold” doesn't apply anymore as users have become savvy to the ease and efficiency of scrolling. Scrolling now takes precedent over clicking.
Some businesses succeed in publishing shareable content where others don't seem to understand how social media works. Writing and curating daily content that people actually want to read can be a major challenge; these types of spammers mean no harm but have been misguided in the way of the new digital era.