Take your marketing to the next level
Social media acts as an extension of your website, meaning your network's should represent your overall brand image. Don't under estimate the power of your social media brand. Think of your website as your corporate business persona and social media as a way to really show off your business' personality. This is where you can stand out from the clutter of competition
Here are five steps to successfully brand your online presence;
1. Convert Facebook Users with a Welcome Page
Are visitors “liking” your page?
A simple way to increase “likes” to your account is by creating a welcome page that prompts visitors to perform an action such as “like” your page. Maybe you want your audience to opt-in prior to having access to any content, or your welcome page is visible but can also view other pages. Your welcome page gives you the power to add links to your website, graphics and customized formatting.
Take a look at larger brands using social media and see what they are doing. Also, its a good idea to stay one step ahead of competitors, keeping close tabs on use on their networks, what does their Facebook page look like?
Start brainstorming ideas from these examples:
2. Design Your Twitter Background
Still using the same generic background from when you signed up?
Twitter doesn't give you a lot of background space but that just makes it a challenge! Add in your business' logo, store hours, website URL, tagline, etc. Since web pages are viewed differently on each screen, you must be careful about the dimensions of your background. Remember, it might look perfect on your screen but weird on your customers. It may be useful to hire a professional.
3. Find the Right Tone
Think branding is all about design? Think again.
Your content is a major factor in how your target audience perceives your business. In order to find the right online voice that works for your image, you must first know your audience. Are they business professionals? Gen Y? Gen X? Boomers? Each demographic responds differently to messages, so finding the perfect brand voice is essential. You must go even further analyzing your market, focusing on personality, values, attitudes, interests, and lifestyles. This information is crucial to developing an effective online brand and future marketing strategies.
4. Website + Social Media = Success
Integration is key
Now it's time to integrate your entire online presence by adding your networks to the main website. This could be as simple as adding icons at the top of your menu or actually displaying your Twitter or Facebook feed directly on your site. Have a blog? Add it to your homepage and share your posts with your website visitors.
5. Develop a Call to Action
We saved the best for last and so should you.
Without a call to action your visitors are likely to leave your page, keep them wanting more! Prompt them to like your page, inquire about a service/product, follow on Twitter, by giving them a reason why they should. What's in it for them? See how we pull off a call to action....
To get complete online brand consistency , contact us now
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