The Chamber

The Greater Kingston Chamber of Commerce is an organization comprised of over 800 businesses in the Kingston area. The three pillars of our mission statement – advocacy, networking and education - all reflect the key role of the Chamber in helping its members increase their chances of business success.

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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The Challenge

To create value in the website for the members of the Kingston Chamber of Commerce. The website needed to be dual purpose, promoting and support Chamber initiatives while also providing value to it's members.

The Result

The website has a much more user friendly navigational structure and content layout as well as pertinent calls to action throughout. In terms of providing value for members the website includes all events listings and workshops available as well as an easily searchable business directory. The business directory is also SEO enhanced so that in Google searches some businesses will see their Chamber business directory listing appear on the first page of results.

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