Kingston Symphony

The Kingston Symphony is a professional orchestra made up of approximately 45 musicians who are actively engaged, not only in performing with the Kingston Symphony, but also in teaching privately, at Queen's University, Royal Military College and St. Lawrence College, and in elementary and high schools throughout our region. 

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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The Challenge

Creating a site that would enhance the Symphony's brand as well as highlight and organize upcoming concerts and fundraisers in a consistent manor. Finally, we needed a way to  improve the navigational structure for a refined user experience. 

The Result

The palette has been kept neutral with warm browns and greys to connect seamlessly with photos of instruments made of wood, brass, or chrome. Typography treatments are the key element to the overall design and match well to the Symphony's classic brand. A specific design was created for concert and event pages to ensure all relevant information was made available to the end user in a consistent way. A "mega menu" was introduced to allow users to get a quick view of the main content in each section of the site; enhancing navigability.  Search Engine Optimization is an important feature of the website with the use of the Google Rich Snippets to display event information directly on Google search pages as well the inclusion of a Google Analytics account to track user information. 

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