Ted's Road & Triathlon Bike Shop

Ted's Road & Triathlon Bike Shop is Kingston's only bike shop entirely dedicated to road cyclists and triathlon enthusiasts.

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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The Challenge

Creating a website that was welcoming but still prestigious, to attract a different demographic than any other local bike shop. Product organization of bikes was also a challenge as there are many types and categories of bikes to choose from.

The Result

The most exciting aspect of this website is that it's fully responsive. Responsive web design means optimal viewing experience for the user no matter what device they're using, mobile, tablet, desktop etc. This was a perfect solution for a user demographic that would be looking for bikes and gear from any number of devices.

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