Studio News, Works, & Insights

Look through our collection of ideas large and small talking points about things from development features to user experience.  Let us help you get inspired and informed on what new and trending. 


March 13, 2013
"Above the Fold" No More

The technique of piling content “above the fold” doesn't apply anymore as users have become savvy to the ease and efficiency of scrolling.  Scrolling now takes precedent over clicking.

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January 31, 2013
Six Signs You're a Social Media Spammer

Writing and curating daily content that people actually want to read can be a major challenge. Sometimes accidental spammers mean no harm but have been misguided in the ways of the new digital era.

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January 24, 2013
First Taste of Facebook's Graph Search Tool

Our digital marketing coordinator was lucky enough to be selected by the Facebook Gods to try out the new searching tool they were all hyped up about last week. Mark Zuckerburg made a speech and everything. We thought it would take Facebook more time to start rolling out their new feature but here we are testing it out. 

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January 18, 2013
Part Three: Ways to Utilize Your Personal LinkedIn Account

Think of LinkedIn as Facebook for professionals, so Instead of commenting on pictures of your friend's children, you're sparking up a discussion on a colleague's status or group. Your personal social media account acts as another way to promote your company and drive traffic to your branded content. 

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January 16, 2013
What the New Facebook Search Means for Businesses

The new tool allows Facebook users to search for items within their own communities; finding images, articles, places and interests. Say you are looking through your friends for people that love to travel, the tool searches your community and could return results on accommodations, experiences and reviews.

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January 6, 2013
Register Now For Our Mobile Website Info Session

In the ever changing landscape of digital marketing, the adoption of mobile in to your strategy keeps your online presence current and accessible on all devices. People are now searching, socializing, emailing, calling and buying all from their smartphones, iPads and tablets. Mobile marketing isn't the future, it's now.

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December 20, 2012
Google Analytics Shows You How SEO Works In Real Life

Search engine optimization (SEO) remains a mystery to many business owners and marketing managers alike. What does SEO do for your company and why is it so important to your overall web design? Google produced three rather humorous videos; explaining SEO in a language everyone could understand.

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December 13, 2012
Enter Our Google AdWords Christmas Draw

'Tis the season to give. We have a bunch of $100 gift cards for a new Google AdWords account. If your business is curious about using Google AdWords to spruce up SEO efforts then here is your risk free chance. Sign up for our newsletter to enter our Google AdWords draw!

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December 6, 2012
14 Theories Presents at TrendsTalk 2012

On Wednesday, December 5th, our office took part in the second annual TrendsTalk St. Lawrence College; an "unconference" where third year Integrated Marketing Communications students presented seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors.

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November 29, 2012
Social Media: Going Where Your Customers Are

Unlike traditional media channels, social marketing isn't something that can be thrown together like you would a radio jingle or TV spot. It's an ongoing strategy that requires time, effort and marketing insight to execute effectively. Do you really know why your company is using social media?

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