Studio News, Works, & Insights

Look through our collection of ideas large and small talking points about things from development features to user experience.  Let us help you get inspired and informed on what new and trending. 


January 10, 2014
2014: The Year of 14 Theories

2014 is going to be a great year. Not only do we have some exciting projects in the works, but it's the year of 14's! In celebration, we will be writing 14 special blog posts over the next year, each with a list of 14 tips & tricks.

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May 8, 2013
Web Workshops for May

Learn how to make the right decisions for your company's web marketing strategy

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January 31, 2013
Six Signs You're a Social Media Spammer

Writing and curating daily content that people actually want to read can be a major challenge. Sometimes accidental spammers mean no harm but have been misguided in the ways of the new digital era.

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January 18, 2013
Part Three: Ways to Utilize Your Personal LinkedIn Account

Think of LinkedIn as Facebook for professionals, so Instead of commenting on pictures of your friend's children, you're sparking up a discussion on a colleague's status or group. Your personal social media account acts as another way to promote your company and drive traffic to your branded content. 

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December 20, 2012
Google Analytics Shows You How SEO Works In Real Life

Search engine optimization (SEO) remains a mystery to many business owners and marketing managers alike. What does SEO do for your company and why is it so important to your overall web design? Google produced three rather humorous videos; explaining SEO in a language everyone could understand.

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December 6, 2012
14 Theories Presents at TrendsTalk 2012

On Wednesday, December 5th, our office took part in the second annual TrendsTalk St. Lawrence College; an "unconference" where third year Integrated Marketing Communications students presented seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors.

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August 9, 2012
How to Utilize Your Business' About Section On Facebook

Having your website's URL promptly displayed below your business' Facebook give users a better opportunity to click the link and drive traffic to your site. Timeline offers businesses a range of different bios based on the categories you select during set up.

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August 1, 2012
Digital Marketing: The Non Sales Pitch, Sales Pitch

Everything you do online is a form of a sales pitch, from how your website and social presence is perceived to the type of content being posted regularly. Many miss the mark on utilizing digital strategies by instead slamming followers with harsh sells and marketing jargon.

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July 24, 2012
Kingston Workshop: How to Manage your Social Media Team

A Workshop Presented by 14 Theories Inc: How to Manage your Social Media Team. For business Owners and Marketing Managers to learn how to successfully organize and manage social media teams for effective campaigns.

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July 11, 2012
Adding HTML App Pages to Facebook's Timeline

It has been months since Facebook rolled out their Timeline innovation, forcing accounts to make the switch at the end of March. Some businesses have settled in nicely with the new layout but others are lost on how to utilize the new features on their page.

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