Studio News, Works, & Insights

Look through our collection of ideas large and small talking points about things from development features to user experience.  Let us help you get inspired and informed on what new and trending. 


May 8, 2013
Web Workshops for May

Learn how to make the right decisions for your company's web marketing strategy

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January 31, 2013
Six Signs You're a Social Media Spammer

Writing and curating daily content that people actually want to read can be a major challenge. Sometimes accidental spammers mean no harm but have been misguided in the ways of the new digital era.

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January 24, 2013
First Taste of Facebook's Graph Search Tool

Our digital marketing coordinator was lucky enough to be selected by the Facebook Gods to try out the new searching tool they were all hyped up about last week. Mark Zuckerburg made a speech and everything. We thought it would take Facebook more time to start rolling out their new feature but here we are testing it out. 

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January 18, 2013
Part Three: Ways to Utilize Your Personal LinkedIn Account

Think of LinkedIn as Facebook for professionals, so Instead of commenting on pictures of your friend's children, you're sparking up a discussion on a colleague's status or group. Your personal social media account acts as another way to promote your company and drive traffic to your branded content. 

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January 16, 2013
What the New Facebook Search Means for Businesses

The new tool allows Facebook users to search for items within their own communities; finding images, articles, places and interests. Say you are looking through your friends for people that love to travel, the tool searches your community and could return results on accommodations, experiences and reviews.

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December 6, 2012
14 Theories Presents at TrendsTalk 2012

On Wednesday, December 5th, our office took part in the second annual TrendsTalk St. Lawrence College; an "unconference" where third year Integrated Marketing Communications students presented seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors.

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August 9, 2012
How to Utilize Your Business' About Section On Facebook

Having your website's URL promptly displayed below your business' Facebook give users a better opportunity to click the link and drive traffic to your site. Timeline offers businesses a range of different bios based on the categories you select during set up.

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August 1, 2012
Digital Marketing: The Non Sales Pitch, Sales Pitch

Everything you do online is a form of a sales pitch, from how your website and social presence is perceived to the type of content being posted regularly. Many miss the mark on utilizing digital strategies by instead slamming followers with harsh sells and marketing jargon.

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July 24, 2012
Kingston Workshop: How to Manage your Social Media Team

A Workshop Presented by 14 Theories Inc: How to Manage your Social Media Team. For business Owners and Marketing Managers to learn how to successfully organize and manage social media teams for effective campaigns.

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July 20, 2012
How to Schedule Updates Using Facebook

Facebook launched their new scheduling feature weeks ago but wasn't the easier to view your posts once they were saved. Now you have to ability to view all scheduled updates in your “activity log” as well as past updates you've made.

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