Studio News, Works, & Insights

Look through our collection of ideas large and small talking points about things from development features to user experience.  Let us help you get inspired and informed on what new and trending. 

 

 
April 16, 2014
Online Marketing Strategies : Ideal Length of Online Content

It’s very easy to get carried away when creating online content. Find out what the ideal lengths of posts across social media platforms are.

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March 14, 2014
Taking Your Web Analytics to the Next Level

Stalking your visitors has never been as practical or easy as it is right now. Find out everything you need to know on how companies like Clicktale change the way we understand online traffic. 

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May 8, 2013
Web Workshops for May

Learn how to make the right decisions for your company's web marketing strategy

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March 13, 2013
"Above the Fold" No More

The technique of piling content “above the fold” doesn't apply anymore as users have become savvy to the ease and efficiency of scrolling.  Scrolling now takes precedent over clicking.

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January 31, 2013
Six Signs You're a Social Media Spammer

Writing and curating daily content that people actually want to read can be a major challenge. Sometimes accidental spammers mean no harm but have been misguided in the ways of the new digital era.

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January 24, 2013
First Taste of Facebook's Graph Search Tool

Our digital marketing coordinator was lucky enough to be selected by the Facebook Gods to try out the new searching tool they were all hyped up about last week. Mark Zuckerburg made a speech and everything. We thought it would take Facebook more time to start rolling out their new feature but here we are testing it out. 

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January 18, 2013
Part Three: Ways to Utilize Your Personal LinkedIn Account

Think of LinkedIn as Facebook for professionals, so Instead of commenting on pictures of your friend's children, you're sparking up a discussion on a colleague's status or group. Your personal social media account acts as another way to promote your company and drive traffic to your branded content. 

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January 16, 2013
What the New Facebook Search Means for Businesses

The new tool allows Facebook users to search for items within their own communities; finding images, articles, places and interests. Say you are looking through your friends for people that love to travel, the tool searches your community and could return results on accommodations, experiences and reviews.

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December 20, 2012
Google Analytics Shows You How SEO Works In Real Life

Search engine optimization (SEO) remains a mystery to many business owners and marketing managers alike. What does SEO do for your company and why is it so important to your overall web design? Google produced three rather humorous videos; explaining SEO in a language everyone could understand.

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December 6, 2012
14 Theories Presents at TrendsTalk 2012

On Wednesday, December 5th, our office took part in the second annual TrendsTalk St. Lawrence College; an "unconference" where third year Integrated Marketing Communications students presented seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors.

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