Google Analytics is a robust tool that provides in-depth information on the performance of your website, but the information can be tricky to decipher. In this workshop learn how to use Google Analytics to get real insight into your website’s visitors, how they interact with your website and the best way to connect web analytics to your marketing plan.
- How to interpret analytics reporting
- How to provide value to your organization by leveraging site data
- Enhancing the connection between analytics and advertising/marketing
Facilitator: Matthew Fair, CEO 14 Theories Inc.
Even from the beginning of Matthew’s 20+ year career in web development he understood that simply having a website wasn’t good enough. Customers need to be able to find your business online and businesses need to be able to understand the interactions. Out of this understanding he developed a passion for analytics and search engine optimization which has lead him to teach numerous courses, workshops and training sessions on both topics.
Sign up for the workshop via the Kingston Chamber of Commerce