SEO is one of the most important elements of a digital marketing campaign but often the most misunderstood. In this workshop learn how to get people searching Google for your product or service on to your website through higher search engine rankings.
- SEO principles
- The importance of keywords
- Content optimization
Facilitator: Matthew Fair, CEO 14 Theories Inc.
Even from the beginning of Matthew’s 20+ year career in web development, he understood that simply having a website wasn’t good enough. Customers need to be able to find your business online and businesses need to be able to understand the interactions. Out of this understanding, he developed a passion for analytics and search engine optimization which has lead him to teach numerous courses, workshops and training sessions on both topics.