The Dark Knight Generates More Buzz
Batman fans got a surprise in the form of a QR code last week when Warner Brothers released six new character posters for the film's July 20th release date. A QR code was embedded on printed posters and showcased at selected movie theatres. Once scanned, the code linked the user to the film's main website, revealing a secret never before seen Catwoman poster.
Imagine the amount of traffic their website would have generated from the social media ripple effect. Those lucky theatre goers would have no doubt immediately shared what they had viewed with their online communities. The featured poster was Facebooked, pinned, tweeted, retweeted, Tumblred and emailed a countless number of times, trickling down through the online masses.
Step Up Your Digital Strategy
What made this tactic so brilliant was the use of a current marketing initiative such as print and combining with their online presence to generate buzz. This is a prime example of how to utilize cross channel promotion in your digital strategy.
Be Like Batman Online; Tips for your digital strategy
Obviously, the billion dollar Dark Knight brand would have an easier time building buzz around content; but still, a lesson can be learned from the caped crusader’s digital marketing efforts.
Here are some tips for being more of a superhero online;
Produce newsworthy content people want to share
Utilize your full marketing mix
Give followers a treat every once and a while
Develop your website into online marketing hub
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