January 14, 2009
14 Theories e-blurb no. 45

The Evolution of the Social Web

In September 2006 we introduced the subject of the social web; an internet movement for the masses that revolves around the concept of online networking (between people, not systems) and interaction. We took note of MySpace and YouTube - the latter of which was still in its infancy - and suggested that readers jump right into the thick of it all.

November 28, 2008
14 Theories e-blurb no. 44

Most of us know that it's essential for almost all businesses to have a website, whether it's a basic site with static content about the business or a full fledged e-commerce site. What most businesses struggle with is how to make their website an effective tool in the marketing mix.

September 12, 2006
14 Theories e-blurb no. 43

Spring 2006 will be remembered as a fascinating period in the evolution of the Internet. The mainstream media began to catch up with what can be arguably considered a cultural phenomenon, and reduced it to clichés before the average person was even aware what all the fuss was about. That's ironic, because the fuss is about the average person and his or her participation in what's been labelled as "social media," "social networking," "user-generated content," or, wait for it, "Web 2.0." All of these refer to the exponential growth of a new generation of websites and web-based tools that allow people to connect with each other, share content and express themselves more easily online.

April 4, 2006
14 Theories e-blurb no. 42

The world of e-commerce, merchant accounts and payment gateways is often a difficult and confusing space. It can become overwhelming trying to find a suitable and scalable solution to allow you to both enter and grow in the e-commerce world. For many businesses, e-commerce or some form of e-commerce is the stepping stone to reducing costs while increasing revenues. So, what does your business need to do to get on with building an e-commerce enabled website?

January 4, 2006
14 Theories e-blurb no. 41

Happy New Year!

Well, a new year is upon us; the time when we make our resolutions to ourselves, and struggle to see them through. Many of us make such promises as quitting nasty habits, eating healthier, and exercising more; basically, creating promises to make our lives better in one way or another. As business owners we should include some resolutions about our businesses as well, not just our personal lives, since as an entrepreneur they often go hand in hand anyways. Pullout that business plan (you have one - right?) and see where improvements should be made. Your website is probably one of those areas that deserves its' own resolution. It should definitely be given some attention in the New Year; you can be sure that your competitor's site will be!

November 24, 2005
14 Theories e-blurb no. 40

Over three years ago Inter Kingston conducted a little evaluation of a few local websites. You may remember reading the article, 'Homework for the Tourism Industry'. You may also remember that it opened a few eyes, and mouths, to the realities and competitiveness of the Internet. Fortunately, a couple of those evaluated sites took the results and decided to move in a direction that would benefit their website and company. This was, of course, our intent in writing the article.

August 16, 2005
14 Theories e-blurb no. 39

The communication, or lack-there-of, between a company and it's clients can mean the difference between a long healthy business relationship, and the painful loss of that 'huge account'. This is true in many, if not all, industries at various levels. One lesson that has become very apparent from companies like Macomedia, is that it is important to develop new lines of communication. Macromedia uses blogs, forums, and webinars to both present and receive information. One such tool that we have recently stumbled upon ( thanks to David Zikakis ) is a nifty piece of project management webware called Basecamp HQ.

June 18, 2005
14 Theories e-blurb no. 38

'By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million North American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.' The State of Blogging, 1/2/2005, Lee Rainie

April 20, 2005
14 Theories e-blurb no. 37

HTML (Hyper Text Markup Language) originated as a simple word processor and found success on the web. HTML continues to evolve today and it is what nearly all web languages today are currently based on, however, HTML has one very large down side, it is not dynamic. HTML is known as a 'static' language. Because HTML is static, database interaction which is so heavily relied on today is not possible using HTML. [Source]

March 7, 2005
14 Theories e-blurb no. 36

In the fall I held a 'Coffee and Tea on Me' session called 'Welcome Home! What Should be on Your Home Page to Make People Return'. During that session we discussed 10 tips for a successful homepage. The attendees found these tips very easy to understand, and fairly easy to implement as well. The tips were: