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Articles

Where do your web visitors come from?

article by: Lindsey Fair

Trying to find up-to-date stats on whether website traffic comes from your links or from search engines is very difficult. We found some statistics from 2002 and some basic ones from early 2003, but nothing from 2004. So we did our own study.

We took 5 of our diverse clients, The Boiler Room Climbing Gym, S& R Department Store, Rogers and Trainor Commercial Realty, the Holiday Inn and our site. Each of these clients uses different web marketing initiatives and the sites range from only a few months old to a few years old. We compared all referring sites for the month of July and this is what it showed:

Traffic Coming From.. Percentage
Search Engines 27%
Links28%
Referral Links**18%
Direct Hit27%

**These are links in which you have no power over, they are places that refer your company because they endorse it, but have no vested interest in doing so.

The stats prove that to be successful online, you have to engage in all forms of advertising your website, everything from search engine submissions to traditional print media.

Lindsey Fair is a project manager and partner with Inter Kingston Web Design, Founder of Market Me, Co-Founder of the Kingston Young Entrepreneurs Group, and Immediate Past President of the Kingston Junior Chamber.

How do your customers see your website?

article by: Lindsey Fair

PC's with Windows is still the most widely used platform according to Google. 91% of computer users fall in this category as opposed to 3% of MAC users.

Microsoft Internet Explorer is still the preferred web browser according to Google, with MSIE 6.0 being the fast growing browser. Most other browsers are showing a decline or plateau, while MSIE 6.0 continues to rise dramatically.

Web Browsers Used to Access Google from March 2001 - May 2004

So, what does this mean to you and your website? When developing your website, talk to your web developer about what browsers and platforms they program for. At the bare minimum your site should work and display best for MSIE 6.0 on PC's with Windows. It may cost extra to have your site work for other browsers or platforms, so before doing so make sure your target market needs it and the return on investment will be worth it. If only 2 people per week are using a MAC or using Netscape, unless those are going to be your two biggest clients in the end, then it's probably not worth the extra cost and effort to develop for all scenarios. Remember, it all comes down to your target market and what they are using, but if in doubt go with what the overall trends say.

Information gathered from Google - http://www.google.com/press/zeitgeist.html

Lindsey Fair is a project manager and partner with Inter Kingston Web Design, Founder of Market Me, Co-Founder of the Kingston Young Entrepreneurs Group, and Immediate Past President of the Kingston Junior Chamber.