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  • Vicki Keith will be swimming 80 Kilometers Butterfly in early August to raise money for the Kingston Family YMCA Y Penguins Swim Club. To learn more about this exciting fundraising adventure please visit www.penguinscanfly.ca

Articles

Bloggers Bliss

article by: Lindsey Fair

'By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million North American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.' The State of Blogging, 1/2/2005, Lee Rainie

So, what should you take from this? Well - when developing your online strategy blogs are no longer something to ignore. There are three potential uses for blogs in the buisness world: participate in them on behalf of the company (which will direct users to visit your website and ultimately buy your products), add one to your existing website (so your clients can interact with each other and with you, which is a great way to collect information) or create a personal blog that can help you in your business career in other ways (link to your business site which will help with search engine rankings, provide commentary on issues that the business shouldn't neccessarily participate in, and provide portfolio or resume information). Blogs are also a great way to have a free (or relative free) way to update a website and have users be able to participate for free as well.

If you want to start creating your blog go to www.blogger.com.

Lindsey Fair is a project manager and partner with Inter Kingston Web Design, Founder of Market Me, Co-Founder of the Kingston Young Entrepreneurs Group, and Past President of the Kingston Junior Chamber.