- September 1, 2002
- 14 Theories e-blurb no. 15
Ever wonder what ISP stands for? I wish it meant "I Smell Pancakes". After a six month trial with Bell Sympatico High Speed I'm once again looking for a new internet access provider. Not that I was unhappy with the physical service, but Sympatico decided to change the service agreement and the contract price without notifying me first. So, I'm shopping around for a new provider and here is what I have found so far. (For the record, this comparison is based on similar high speed, 1meg or faster.)
- July 1, 2002
- 14 Theories e-blurb no. 14
The number one question in our industry (the web marketing industry) is how can we be number 1 in the search engines? This is a huge question with huge answers. In fact that's why there is a whole industry around this. The hard part about this question is that today's answer won't be the same as yesterday's or tomorrow's.
- June 1, 2002
- 14 Theories e-blurb no. 13
In today's wired world it is far easier and cheaper to attach a document to an email than it is to print and post-mail it. However, this seemingly simple method can often lead to problems, and big headaches. The major problem occurs when the recipients don't have the software in which the document was created, or they have an earlier version, incompatible with yours. At this point you usually get the email response: "I can't open your attachment", what a pain. Similar to the software problem, the recipient may have a different operating system, different setup or even different fonts installed. Each of these situations can cause your document to become distorted, unformatted, or even unreadable.
- May 1, 2002
- 14 Theories e-blurb no. 12
Finding the right company to host your website is extremely important. Not only will the right hosting company display your web site 24/7/365, but they will also be critical in allowing your web designer to develop your site quickly and efficiently. As we all know time is money, and if your web host is unreliable or has poor customer service, it will likely add to the amount of time and therefore the cost of web development. Be sure to select your hosting company based not only on price but on reliability and customer service too.
- April 1, 2002
- 14 Theories e-blurb no. 11
If you are planning to have a website built or re-built consider what functionality you might want to incorporate into your website. Ask your self: How difficult is it to instantly add items to the website?
- March 1, 2002
- 14 Theories e-blurb no. 10
There are many technologies on the web today that we have all heard about, but have very little understanding of what they are and how they can be applicable to our web-based goals. Macromedia's Flash is one of those.
- February 1, 2002
- 14 Theories e-blurb no. 9
The number one question our company gets asked is "How do you get better ratings in search engines?" Our answer is a combination of persistence, patience, hard work and luck. There's no simple way to the top - unless you have a marketing budget similar to the big boys like Microsoft.
- January 1, 2002
- 14 Theories e-blurb no. 8
Want to start the New Year off with a little oomph? Want to add a little fun to your web site? There's a lot of great technology out there right now to start you off on the right foot.
- December 1, 2001
- 14 Theories e-blurb no. 7
In an information age with an overload of cluttered communications it's becoming more and more difficult for companies and their products to be distinguished from the competition. This is where branding your business comes into play. Branding your business, simply means creating "a look". Often people are afraid to spend money on a professional design because its difficult to measure results. However without the skills needed to create a clear message, you have a far greater chance of being lost in the crowd.
- November 1, 2001
- 14 Theories e-blurb no. 6
Phone crazy. Phones are a part of our everyday business existence. When we go to work in the morning, on average we have 4 - 5 voice mail messages waiting for us. If we pick up our messages and return each of those calls we will inevitably receive 3 more calls and 3 more voice mails simultaneously. While returning those three messages we will receive a fax, another voice mail message and our cellphone will ring more than once. CRAZY just plain CRAZY. So, how do we deal with all these transmissions all at the same time without bogging down the productivity of our entire business? We started researching that very solution. What we learned was that there is no solution that is inexpensive or easy. So, if you find a solution be sure to give me a call, write me an email, leave a voice mail with my cell phone, and fax me.