Frontenac Jewellers

Known as the longest- running independent jewellery store in Kingston, Frontenac Jewellers has blossomed under the ownership of George Dafnas, who began as an eager young watch technician with a dream to become an entrepreneur. After decades of superior service, Natasa and Peter Dafnas now run the business, growing up working in the store, this brother and sister duo have a finely tuned eye for details and passion for jewellery.

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the product


Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly



Web Application



Content Management System

Graphic Design


Grid Blocks

the challenge

The previous website was using Flash animation and didn't reflect the branding of the store.

the result

The new website has a sleek and sophisticated design that better showcases the products and services offered by Frontenac Jewellers. We were able to incorporate high quality product photos from their suppliers to enhance the over all look of the site.

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