Hire Smart

Hire Smart is a national initiative funded by Citizenship and Immigration Canada and delivered by KEYS Job Centre d’emploi to create the awareness and capacity within small and medium sized businesses to recruit, train and integrate internationally educated individuals into their workplaces.

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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The Challenge

Hire Smart Canada is a new initiative to the Kingston area so the main challenge was to educate people on the program as well as make involvement as turn key as possible.

The Result

The website has a long scrolling home page that strategically promotes the main calls to action for the Hire Smart Canada program. The website also has a public events listing tool that allows site administrators a one click approval process for posting events. Administrators can also update the website content themselves using the Mura Content Management System (CMS).

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