Dan School of Drama & Music

The Dan School of Drama and Music is newly merged (as of the 2015-16 school year) from the previous Drama and Music departments at Queen's.

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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the challenge

The merging of two departments meant there was a lot of content to reorganized within one site structure. The design presented a challenge as it needed to be dramatic and unique but still adhere to web design and user experience best practices.

the result

The website was built within the Mura CMS allowing staff at the School of Drama and Music to make edits to their own content as needed. The functionality within Mura also makes it easy for content to sit in on spot on the site but be referenced throughout so it only has to be updated in one spot. The large amount of content on the site is easily sorted through by the end user because of the mega menu which drops down to show all the main pages within each section of the site. Finally, the the use of filters and hover states within the design created the overall look and feel requested by the School.

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