Tara Natural Foods

Tara Natural Foods has become a prominent feature of Kingston's vibrant downtown, and now offers heath conscious consumers a wide variety of wholesome foods, from fresh, local, produce, to the latest developments in health supplements and super foods.

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the product


Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly



Web Application



Content Management System

Graphic Design





The Challenge

Usability of the previous website was a huge issue, the navigational structure hindered a users progress through the site. The design of the website also didn't reflect the the historical beauty and focus on the natural aesthetic that the store is famous for.

The Result

Photos of the interior of the store are featured heavily throughout the website and a warm colour palette was used. This helped to create consistency between in-store and online experiences. Detailed design elements such as a brick background in the website footer also contribute to the in-store feeling online. The website also utilizes drop down menus and breadcrumbs to make navigating the site as easy as possible.

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