U Cosmetic

U Cosmetic is The first and only Cosmetic Centre in eastern Ontario to offer the full complement of plastic surgery and cosmetic medical treatments.

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the product

Development

Information Architecture

Anayltics & Keyword Strategy

Messaging & Positioning

User Experience Strategy

Content Strategy

Market Research

Web Design

Mobile Friendly

SEO

SEM

Web Application

SocialStrategy

ECommerce

Content Management System

Graphic Design

Branding

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The Challenge

The previous website had content organized based on procedure names which is only user friendly for procedures that are well known, which is only a handful. There was also a large amount of content on the site which wasn't all formatted the same, making it difficult for readers to absorb information.

The Result

The new website was designed and organized with complete focus on the end user; their mindset when coming to the site, how they would search for procedures and ability to easily find contact information to ask questions.

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